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Daimlerstr. 15 | 41564 Kaarst,
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Design, conception and realization:Düsseldorf advertising agency - 4dd communication GmbH

Cross-entry

Pepe Delabar

About the career lane change as an opportunity

Career changers have always been a contradiction in terms. On the one hand, flexibility and, above all, quick adaptation are virtues that are at the top of many resumes. At the same time, however, the working world loves specialization and in-depth expertise. Both are needed - the multi-talent and the specialist. But information technology in particular, with its often unorthodox approach, provides an excellent breeding ground for career changers to develop their new career in later phases of life. This requires a bit of courage and the right company.

I have completed an apprenticeship as an electrical and media technician for what feels like an eternity. From high school graduation directly on the road ... because I learned at an organizer for festivals and tours. A nice time, but in the family it was always literature and cinema that determined everyday cultural life. My father teaches German language and literature in Hanover - and why I started this training at that time instead of doing the same and going into the literary business, I don't know today. Perhaps it was youthful rebellion, perhaps more.

Technology and media

After a few years, it was clear that media technology would not be a passion of mine. It's an exciting industry, but after the years on tour I longed for an office, a desk and fixed working hours. I moved to Bremen. There, after persistently sending dozens of texts and articles, I was offered a volunteer position. From copywriter to senior text+creation in 8 years. I had a happy time in the PR and advertising industry. But digital transformation has been introducing a paradigm shift in marketing for years now, too. More and more processes are being automated and my short phase of wonderment turned into a long phase of curiosity: What are they actually doing in the code factories and app manufactories?