Changing careers has always been a contradiction in the professional world. On the one hand, flexibility and, above all, the ability to adapt quickly are virtues that are at the top of many resumes. At the same time, however, the working world loves specialization and in-depth expertise. Both are needed—the multi-talented and the specialist. But it is precisely information technology, with its often unorthodox approach, that provides career changers with an excellent breeding ground for developing a new career later in life. This requires a little courage and the right company.

What feels like an eternity ago, I completed my training as an electrical and media technician. Straight from high school, I hit the road... because I trained with an event organizer for festivals and tours. It was a wonderful time, but in my family, literature and cinema had always been the mainstay of our cultural life. My father teaches German language and literature in Hanover—and today I no longer know why I started this training back then instead of following in his footsteps and going into the literary world. Maybe it was youthful rebellion, maybe more.

After a few years, it became clear that media technology wasn't going to be my passion. It's an exciting industry, but after years on the road, I longed for an office, a desk, and regular working hours. I moved to Bremen. After persistently sending dozens of texts and articles, I was offered an internship. From copywriter to senior text+creation in 8 years. I had a happy time in the PR and advertising industry. But the digital transformation has also been bringing about a paradigm shift in marketing for years. More and more processes are being automated, and my brief phase of amazement turned into a long phase of curiosity: What are they actually doing in the code factories and app manufacturers?