Lateral entry has always been a contradiction in the professional world. On the one hand, flexibility and, above all, quick adaptation are virtues that are at the top of many CVs. At the same time, however, the world of work loves specialization and professional depth. Both are needed - the all-rounder and the specialist. However, information technology in particular, with its often unorthodox approach, provides an excellent breeding ground for career changers to develop their new career in later phases of life. This requires a little courage and the right company.
It feels like an eternity ago that I completed my training as an electrical and media technician. From the Abitur straight onto the road ... because I trained with a festival and tour organizer. It was a great time, but literature and cinema have always dominated everyday cultural life in the family. My father teaches German studies in Hanover - and why I started this training back then instead of doing the same and going into the literary business, I no longer know. Maybe it was youthful rebellion, maybe more.
After a few years, it was clear that media technology was not going to be a passion of mine. It was an exciting industry, but after years on tour I longed for an office, a desk and fixed working hours. I moved to Bremen. There, after persistently sending in dozens of texts and articles, I was offered a trainee position. From copywriter to Senior Text+Creation in 8 years. I had a happy time in the PR and advertising industry. But the digital transformation has also been introducing a paradigm shift in marketing for years. More and more processes are being automated and my brief phase of amazement turned into a long phase of curiosity: What are they actually doing in the code factories and app factories?
